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RetiredBrains® is the premier destination for boomers, retirees, people planning their retirement and Americans caring for older family members.
The site was founded by Art Koff, a senior in his 70’s, who provides the perspective older Americans are seeking. The functionality is clear, straightforward and set to provide information as its primary purpose.
Older Americans are open to traditional marketing and e-marketing, as long as the message is coming from a source or brand they know and trust.
| Visitor Profile |
Subject Matter Landing Pages |
| ♦ 54% female, 46% male |
♦ Financial Resources
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♦ Start Your Own Business |
| ♦ 49% 50-60 years of age |
♦ Health Care |
♦ Employment Assistance |
| ♦ 47% 60 + years of age |
♦ Senior Living |
♦ Medicare - Social Security |
Visitors tend to have a higher than averge income and are more likely to have a college degree than the average American.
Art continues to be seen as an authority on the topic of retirement and a resource continually called upon by many of the leading publications of today (Retired Brains in the News). Art is the author of "Invent Your Retirement" a resource guide to help anyone preparing for retirement.
Direct advertisers and ad agencies interested in marketing services or products to boomers, retirees and Americans planning their retirement should contact Advertisers@RetiredBrains.com, call 312 787-6611 or write:
Retired Brains LLC
645 N. Michigan Avenue
Suite 800
Chicago, IL 60611
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"Seniors alone account for 78 million people in the US and control more than 83% of consumer spending."
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