Programs for RetiredBrains® Advertisers

RetiredBrains is the premier destination for boomers, retirees, those planning their retirement and people caring for older family members. The site was founded in 2003 and has 65 major sites which link it, including AARP. The functionality is clear and organized to provide information as its primary purpose. RetiredBrains is the only content- rich site that targets an older demographic across multiple lines of interest.

Visitors tend to have a higher than average income and are more likely to have a college or graduate degree than the average Internet user.According to the U.S. Census Bureau and AARP, the 50+ age demographic controls more than 40% of consumer spending and is the most affluent consumer group today. People 65 years of age and older are expected to be 19% of the population by 2020, a 53% increase since the year 2000.

Visitor Profile
  • 53% male, 47% female
  • 72% 45-65 years of age
  • 20% 65 + years of age
Main Subject Matter Landing Pages
  • Employment Assistance
  • Work at Home
  • Start Your Own Business
  • Financial Resources
  • Travel & Vacations
  • Senior Discounts

​Information on the Boomer & Senior Market

Boomers account for an estimated half of total U.S. consumer spending. With longer life expectancy and lower savings rates than previous generations, they are projected to spend an additional $50 billion over the next decade. To put that in perspective: by 2017, nearly half of the U.S. adult population will be 50 and older and they will control a full 70% of the disposable income according to data tracker Nielsen and when you include "seniors" in this demographic the numbers substantially increase.
Boomers will spend:
  • $2.9 trillion a year
  • $35 billion on their grandchildren
  • $7 billion online annually
  • More than any other generation on health care
Boomers represent nearly 80 million U.S. consumers and are the leading consumers in 119 of 123 consumer packaged goods categories. Close to 100% of boomers own a computer. 41% of Boomers own an Apple product. Boomers account for 80% of all travel expenditures.

Boomers aren’t just surfing the Web they’re using it for purchases. They spend $7 billion a year in online purchases, which will grow exponentially as boomers age in place, making fewer trips to brick-and-mortar stores and replacing those trips with more purchases online.

Direct advertisers and ad agencies interested in marketing services or products to boomers, retirees and Americans planning their retirement can contact us at artkoff@retiredbrains.com to get more information on how RetiredBrains.com can cost effectively help you reach this demographic by:
  • advertising on the RetiredBrains web site
  • advertising in our monthly newsletter
  • e-blasts to our mailing list
We can provide you with a rate card, special pricing, as well as info on what is working and why.

Retired Brains LLC
610 N. Fairbanks, 3rd Floor 
Chicago, IL 60611
312-787-6611
artkoff@retiredbrains.com ​